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Monday, March 7, 2011

Kent Lewis~ a recognized expert in internet search engine marketing

Inspired Quote of the Day

A smart person learns from their mistakes. A wise person learns from the mistakes of others. ~ Proverb


Today's Brilliance

Kent Lewis

Kent Lewis

Kent is a recognized expert in internet search engine marketing and has helped clients solve business problems via the internet since 1996.

If today were my last day on Earth and I could share 500 words of brilliance with the world, here are the important things I'd want to pass along to others...

I can distill my business philosophy based on my experiences at 10 different organizations into the 7Ps of a successful business, as outlined below.

People
The number one determining factor in the success of a business is the people involved. It's all about getting the right people "on the bus" in order to create a unique, lasting company. I'm talking about those special individuals that value the relationship and see the benefits of supporting the business. In building your business, consider implementing a process and policies that identify, attract and retain "A talent" (i.e. Topgrading).

Product
As best stated by marketing maven Seth Godin, in order for a product or service to succeed, it must be truly remarkable. Far too often, companies tend to build products they know, rather than meeting a real need or solving a specific problem. What problem is your company solving for customers today? What problems will your...

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